Lisa Kelley is arguably the single most well-rounded salon educator in the country. With 33 years of experience as a hairstylist, chemical formulation expert, and author of over 10 professional color manuals, her ability to help salon owners view their business from all essential angles is second to none. She has written the professional-use instructions on the bottles many of you hold in your hands every day, and she is a leading expert witness in court for hair color lawsuits throughout the country, called on by both sides to provide testimony regarding the science and painful chemical repercussions of improper hair color use, lack of proper clarification, and product failure. As the former Director of Education for a large distributor in the Northeast, and National Director of Education for a privately owned manufacturer of hair color products, she worked in the labs with chemists from the biggest companies in the world, learning how they develop, market, and upsell overpriced products through sales presentations, passed off as “product education” to their biggest customer - you, the salon owner.
We have the tools and information neccessary to do better color.
Lisa and Dorothea discuss the issues with poor salon education on social media.
Lisa and Desiree discuss color application and salon business.
Lisa is hired to educate a sales team at a pool product company on the importance of clarifying.
Unfiltered conversation between industry experts. Nothing is off limits after class!
Impromptu barber demonstration that took place at our academy during an educator training day!
Unfiltered customer opinions on their experiences in the salon. Prepare for some hard truths people.
Blondes make up 40% of the work you do behind the chair. Learn everything there is to know.
Master the Coastline curriculum & become a true Hair Freak & Color Geek; the most skilled, independent, groundbreaking stylists out there.
This course will introduce you to some hard truths about your business, and open your mind to new methods of achieving salon success!
This course will introduce you to some hard truths about your business, and open your mind to new methods of achieving salon success!
Master the Coastline curriculum & become a true Hair Freak & Color Geek; the most skilled, independent, groundbreaking stylists out there.
Master the Coastline curriculum & become a true Hair Freak & Color Geek; the most skilled, independent, groundbreaking stylists out there.