About Me

Lisa Kelley is arguably the single most well-rounded salon educator in the country. With 33 years of experience as a hairstylist, chemical formulation expert, and author of over 10 professional color manuals, her ability to help salon owners view their business from all essential angles is second to none. She has written the professional-use instructions on the bottles many of you hold in your hands every day, and she is a leading expert witness in court for hair color lawsuits throughout the country, called on by both sides to provide testimony regarding the science and painful chemical repercussions of improper hair color use, lack of proper clarification, and product failure. As the former Director of Education for a large distributor in the Northeast, and National Director of Education for a privately owned manufacturer of hair color products, she worked in the labs with chemists from the biggest companies in the world, learning how they develop, market, and upsell overpriced products through sales presentations, passed off as “product education” to their biggest customer - you, the salon owner.

Courses

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Volume All the Way - Dorothea

Lisa models as Dorothea demonstrates a blowout!

38min
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"After Class" #8 - Lisa and Dorothea

Lisa and Dorothea discuss the issues with poor salon education on social media.

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There's an App for That

Better application, better results.

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"After Class" #7 - Lisa and Desiree

Lisa and Desiree discuss color application and salon business.

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"After Class" #5 - Val and Lisa

The worst of social media in the salon industry is discussed.

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"After Class" #4 - Lisa and Sonja

How salon education has evolved through the years.

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After Class - Episode #2

Lisa and Franco give advice to new stylists.

18min
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Lisa's Other Job

Lisa is hired to educate a sales team at a pool product company on the importance of clarifying.

1hr 17min
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What We Learned at Cosmoprof 2021

Hear what we learned at Cosmoprof 2021

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"After Class" with Gary Call

Unfiltered conversation between industry experts. Nothing is off limits after class!

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Fierce Formulation

Lisa's core formulation master class.

2hr 21min
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Standard Men's Haircut & Skin Fade Technique

Impromptu barber demonstration that took place at our academy during an educator training day!

30min
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Consumer vs. Stylist Focus Group

Unfiltered customer opinions on their experiences in the salon. Prepare for some hard truths people.

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Legally Blonde

Blondes make up 40% of the work you do behind the chair. Learn everything there is to know.

4hr 26min
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Hair Freaks & Color Geeks Master Class

Master the Coastline curriculum & become a true Hair Freak & Color Geek; the most skilled, independent, groundbreaking stylists out there.

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October 23, 2022
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9:00 am
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Santa Cruz, CA
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Hair Freaks & Color Geeks Master Class

Master the Coastline curriculum & become a true Hair Freak & Color Geek; the most skilled, independent, groundbreaking stylists out there.

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October 24, 2022
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9:00 am
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Campbell, CA

Meet Our Other Instructors

All instructors
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Lisa Kelley

President

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Leo Lapierre

CEO

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Franco Marino

Education Director

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Kim Messing

Senior National Educator, MA

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Randy Hegstrom

Business Development

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Doug Martucci

Educator, NJ

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Heidi Caton

Educator, ME

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Cyndi Dionne

Educator, MA

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Tracy Eaton

Educator, ME

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Kristen Velletri

Educator, MA

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Valerie Frazee

Educator, TX

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Jeanne Ridley

Senior National Educator, MA

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Sonja Engels

Senior National Educator, FL

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EDUCATOR, State

Start learning now.

Universal salon education: a place to learn the true science of operating a successful salon business, without brand bias.

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