About Me

Sonja stepped foot in the hair industry over 25 years ago and has never looked back. She's a national color tech, certified by the American Institute of Haircolor. She takes pride in education and mentoring other hairstylists in haircolor. Sonja's training and technical skills come from some of the top leaders in the industry; Vidal Sasson-Santa Monica and Jingles International -NYC. Sonja strongly believes in preserving the integrity of the hair, and has a clear understanding of hair and how haircolor affects the hair structure. She educates so all hairstylists have the freedom to create. Sonja is a salon owner in Delray beach Florida.


Check out our courses page to see all published courses with other educators.
Check out our events page to see all upcoming events with other educators.

Meet Our Other Instructors

All instructors

Lisa Kelley


Leo Lapierre


Franco Marino

Education Director

Randy Hegstrom

Business Development

Jeanne Ridley

Senior National Educator, MA

Sonja Engels

Senior National Educator, FL

Kristen Velletri

Educator, MA

Heidi Caton

Educator, ME

Doug Martucci

Educator, NJ

Cyndi Dionne

Educator, MA

Kim Messing

Senior National Educator, MA

Tracy Eaton

Educator, ME

Valerie Frazee

Educator, TX



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Universal salon education: a place to learn the true science of operating a successful salon business, without brand bias.

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