Embark on a journey of discovery as Sonja, a seasoned hair color expert, unravels the mysteries behind permanent, demi, semi, and lighteners. From understanding their unique properties to unlocking their full potential, this enlightening video promises to revolutionize your approach to hair coloring.

Sonja Engels

Blonde hair has been a popular trend in the hair community for many years and isn't going away anytime soon. Whether platinum, golden, or honey blonde, this coveted hair color has endless variations. However, achieving the perfect blonde can be challenging and require corrective color techniques.

Lisa Kelley

Are you a brunette who dreams of having vibrant red hair? You're not alone. Many people with dark hair desire the bold and fiery look that red hair can bring. However, achieving this color change is not as easy as it seems. Traditionally, going from brunette to bright red required bleaching the hair, which can cause damage and breakage. But fear not, there are now brunette formulations that can give you the red hair of your dreams without having to use bleach.

Lisa Kelley

When it comes to hair color, blonde has always been a popular choice among women. From platinum to honey and everything in between, there is no denying that blonde hair is considered timeless and versatile. But what many people don't realize is that achieving the perfect shade of blonde is not as simple as just picking out a color from a box.

Lisa Kelley

The art and science of hair coloring depend heavily on mastering formulation. As a hair stylist, you aim to solve problems and deliver exceptional coloring results that exceed client expectations. It can be particularly challenging to rely on toners or follow trendy social media techniques. However, with a solid grasp of the 4 Steps of Formulation, you gain freedom, control, and consistency. Importantly, these steps are universal, meaning they apply to all brands and allow brand flexibility.

Lisa Kelley